SCC Managing Director, Tom O’Keefe, was featured in Franchise Times (UVPM 16,993) discusing why emerging brands need to keep legal protections in mind.
Based in Shreveport, Louisiana, there are 17 company-owned Southern Classic Chicken restaurants. After visiting the restaurants and trying the food, O’Keefe said it was clear Southern Classic Chicken had “established a cult-like following” since Howard Fanning opened the first location in 1989. A “terrific price-to-value relationship” was another appealing factor, with most meals between $5 and $7.
In 2020, systemwide sales increased more than 20 percent on drive-thru sales, which sparked the 35-year-old brand to join the crowded fried chicken franchise space in October 2020.